Women’s Wear Daily
Julie O’Neill spoke to Women’s Wear Daily about the enforcement of the California Consumer Privacy Act (CCPA), and how it affects companies’ business practices, policies, and vendor relationships.
“Retailers, or any online company that does business with California residents, need to be aware of the risks of CCPA enforcement,” Julie said. “The risk of not complying with CCPA arises regardless of where the company is headquartered or operates, and may extend to brands’ mobile apps as well.”
Julie also discussed the sale of personal data, adding that California consumers have a right to know, the right to delete, and the right to opt out of any sale of their personal information that businesses collect.
“The CCPA defines a ‘sale’ broadly to mean the disclosure of personal information for monetary or other valuable consideration, and it requires that a business provide California residents a way to opt out of any sale, or to opt in, with respect to minors under age 16,” she said.
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