MoFo News Item

MoFo Advises Betterer Foods on Sale of RightRice® to Planting Hope

18 Jan 2022

Morrison & Foerster advised Betterer Foods, Inc. in connection with its sale of RightRice® to The Planting Hope Company Inc., a plant-based food and beverage company focused on producing the world’s most nutritious and planet-friendly products.

RightRice® is a shelf-stable veggie rice packed with nutritious vegetables that launched in 2019 and is now available in leading retailers across the U.S., online, and in a growing number of foodservice accounts, including fast casual restaurants and cafes, as well as meal prep and delivery services. The sale expands Planting Hope’s product platform into the global rice category, builds on Planting Hope’s depth in key retail and other industry relationships, and adds immediate growth in revenue and accretive earnings to the company.

The MoFo deal team advising RightRice® on the transaction was led by San Francisco partner Gavin Grover and Denver corporate partner Tyler Sewell, together with San Francisco corporate partner John Rafferty, Boston associate Leo Martin, Denver associate Hardin Cox, and New York associate Amy Chen.



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