MoFo News Item

Morrison & Foerster Representing MarketShare in Sale to Neustar

06 Nov 2015

Morrison & Foerster is representing MarketShare Partners, LLC, a marketing analytics technology provider, in its $450 million sale to information services provider, Neustar, Inc, as detailed in this press release. MarketShare is a leader in sophisticated analytics and attribution, uniquely connecting strategic Chief Marketing Officer (CMO) decisions to the most tactical of marketing decisions. The acquisition expands Neustar’s leadership in marketing services by creating a comprehensive data-driven solution enabling CMOs to plan, optimize, and allocate their online and offline marketing budgets.

The deal team was led by partner Paul “Chip” L. Lion III, with support from partners Michael O’Bryan, Michelle Jewett, Christine Lyon, and Michael Frank; of counsels Panagiotis Bayz, Catherine Young Hagerty, and Gal Eschet; and associates Lee Shepard, Shannon Sibold, and Jim Ryan.



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