Heads up: ePrivacy regulation is coming

IDG Connect

12/06/2018
Article

Lost in the shadow of the GDPR is the new ePrivacy Regulation that will govern certain forms of marketing as well as the use of cookies and similar technologies. In her article for IDG Connect, “Heads up: ePrivacy regulation is coming,” Alja Poler De Zwart explains, among other things, the significance of the new regulation, the differences it has with the GDPR, and the biggest changes that it brings.

“The ePrivacy Regulation is still a work in progress,” she said. “What is certain is that companies will have one year to become compliant with the new rules, starting from the moment the ePrivacy Regulation is adopted. Companies are therefore advised to start their ePrivacy compliance programs on time.”

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