Tracy A. Bacigalupo and Elnaz Zarrini
Mergers + Acquisitions
Morrison & Foerster partner Tracy Bacigalupo and associate Elnaz Zarrini examine opportunities and challenges that luxury brands face in the e-commerce space. With advancing technology and shifting consumer shopping patterns, luxury brands are more eager than ever to make the about-face shift into the omnichannel market.
However, the authors caution that, while the e-commerce market has convinced previously digitally adverse industry players to participate, entrance into the market does not come without substantial risks.
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