Think Tank: Luxury E-commerce and the Path to Profitability

Women’s Wear Daily

04/01/2019
Article

Morrison & Foerster partner Tracy Bacigalupo and associate Elnaz Zarrini  examine opportunities and challenges that luxury brands face in the e-commerce space. With advancing technology and shifting consumer shopping patterns, luxury brands are more eager than ever to make the about-face shift into the omnichannel market.

However, the authors caution that, while the e-commerce market has convinced previously digitally adverse industry players to participate, entrance into the market does not come without substantial risks.

Read article.

Email Disclaimer

Unsolicited e-mails and information sent to Morrison & Foerster will not be considered confidential, may be disclosed to others pursuant to our Privacy Policy, may not receive a response, and do not create an attorney-client relationship with Morrison & Foerster. If you are not already a client of Morrison & Foerster, do not include any confidential information in this message. Also, please note that our attorneys do not seek to practice law in any jurisdiction in which they are not properly authorized to do so.

©1996-2019 Morrison & Foerster LLP. All rights reserved.