Intellectual Property Litigation, Technology Transactions, and Copyright
Facebook, Inc., the popular social networking website company, announced on Tuesday, June 9, 2009, that beginning on Saturday, June 13, at 12:01 a.m. U.S. EDT, Facebook users will be able to choose customized usernames on a first-come, first-served basis for profiles and other Facebook pages. 
Facebook is offering usernames to make it easier for people to find Facebook user profiles and other Facebook pages administered on behalf of groups or organizations. Once claimed, the username will become part of the URL, or website address, for that profile or page. For example, whereas the URL for a user’s profile is currently a randomly assigned number, such as http://www.facebook.com/profile.php?id=123456789, the new URL would be something like http://www.facebook.com/morrison.foerster. Depending on the privacy settings associated with a particular Facebook page, this will allow people to find the page by searching for the username on Facebook or on a search engine such as Google.
Facebook has implemented the following policies designed to address the concerns that users will use trademarks as personal URLs.
Please do not hesitate to contact Morrison & Foerster if you have questions about protecting your trademarks from abuse on Facebook, or require assistance with any of these procedures.
 Facebook is not a client of Morrison & Foerster.
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