MoFo Logo

Estimated reading time: 4 minutes

The following information provides a basic guide for usage and application of the Morrison Foerster logos.

Logo
The Morrison Foerster logos should always be presented in approved color schemes with the appropriate color assigned to each element. Our logo is used on White (Black logo), Black (White logo), or on Morrison Foerster Blue (White logo).

Avoid placing the logo on top of an image that is detailed or has areas of highlights. The background should not be used as a containing shape (e.g., don't put a colored rectangle around the logo).

Clearspace
Adhere to the minimum amount of clearspace around the logo. The clearspace is a proportion equal to half (1/2X) the height of the logo (X).

Minimum size
Where needed in small sizes, do not reproduce the logo (primary version) below 0.3” height in print or 40px on screen. For the secondary one-line version, the minimum size is 0.25” height in print or 18px on screen.

File Types
The Morrison Foerster logo files are provided in the most commonly used digital formats, enhanced for optimum reproduction. The guide below has been created to assist in choosing the most appropriate file for each application. Remember, file types and sizes are not interchangeable. GIF and JPEG files, for instance, are often used on websites but EPS files (which are mostly used for professional print applications) cannot be viewed by most web browsers. Your usage needs will dictate which file type to use.

Use	Typical Application	File	Width Range*
Print, file generation, and professional printing	Adobe® InDesign® Adobe® Photoshop® Adobe Illustrator®	EPS	Infinitely Scalable
On-screen and desktop printing	Microsoft® Office® Microsoft Word® Microsoft PowerPoint® Microsoft Excel®	JPG / PNG	Various size provided*
Web	Web Browsers: Internet Explorer, Firefox, Safari, Google Chrome	GIF	Contact Creative Services

*If you need a specific size, please email Creative Services

How to choose the file format you need

1. Choose File Format – Determine the file type best suited to your needs.

2. Choose Size – Choose the specific file for the graphic size you need.

Some JPG and PNG come in small, medium, and large sizes, as indicated by the description.
The EPS file can be scaled to any size; therefore the name contains no size information.

3. Download the selected logo to your desktop.

For JPG and PNG files, right click on the link and select "Save pictures as," then download the logo to your local workstation.
For EPS files, just click on the file and you'll be prompted to download it. Please note that the EPS files are contained in ZIP folders, so you'll need to extract the EPS file from the ZIP folder after the download.

If you have any questions or need assistance, contact Creative services