The following information provides you with a basic guide for usage and application of the Morrison & Foerster, and The Morrison & Foerster Foundation logos.
Logo The Morrison & Foerster and Morrison & Foerster Foundation logos should always be presented in approved color schemes with the appropriate color assigned to each element. Examples of approved variations, are illustrated below. The background should not be used as a containing shape (e.g., don't put a colored rectangle around the logo).
File Types The Morrison & Foerster and Morrison & Foerster Foundation logo files are provided in the most commonly used digital formats, enhanced for optimum reproduction. The guide below has been created to assist in choosing the most appropriate file for each application. Remember, file types and sizes are not interchangeable. GIF and JPEG files, for instance, are often used on websites but EPS files (which are mostly used for professional print applications) cannot be viewed by most web browsers. Your usage needs will dictate which file type to use.
*If you need a specific size, please email creative services.
EPS Files These are the original master files and should be used for the generation of new artwork files and for print. These vector-based EPS files can be scaled to any size without losing image quality. They also store color information for CMYK color printers. EPS files can be used in most drawing programs and placed in most page layout programs (NOT MS Word or PowerPoint).
JPEG Files JPEG files are bitmap (pixel-based) images used for screen presentations, websites and desktop printing. The JPEGs listed below are provided in different sizes to fit a variety of needs. The quality of a JPEG file degrades as it is enlarged so be careful to choose the correct logo size for your usage needs. If the exact size you need is not available, choose a larger file and scale it down proportionally.
PNG Files PNG files are bitmap images used for screen presentations. PNG files may contain transparent backgrounds and can be used in programs like PowerPoint and most web browsers. The quality of a PNG file degrades when it is enlarged so be careful not to size the image larger than it was originally provided.
GIF Files (web use only) GIF files are one of the most popular formats to use on the web. There are color limitations that make the GIF format unsuitable for reproducing color photographs and other images with continuous color, but it is well-suited for simpler images such as graphics or logos with solid areas of color. The GIF format supports transparency. This means if you place a transparent GIF on a yellow background, the background of the image will turn yellow. The quality of a GIF file degrades as it is enlarged so be careful to request the correct logo size for your usage needs.
How to choose the file format you need
1. Choose File Format – Determine the file type best suited to your needs.
2. Choose Size – Choose the specific file for the graphic size you need.
3. Download the selected logo to your desktop.
If you have any questions or need assistance, contact creative services.
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