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Consumer Products + Retail

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From prestige to mass market, electronics to baby products, chemicals to textiles, our consumer product attorneys know what it takes to protect our clients’ brands.

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Retail and Consumer Product Attorneys

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RILA Members Join Morrison Foerster Discussion on China’s Counter-Sanctions Legal Framework

Consumer Brands CPG Legal Forum 2026

Asia Technology Entrepreneurship Conference 2025 – Semi-Finalist Selections

Personal Care Product Council’s 2025 Legal & Regulatory Conference

Consumer Brands CPG Legal Forum

Consumer Brands CPG Legal Forum 2025

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FDA Publishes Proposed Rule to Mandate GRAS Notification

Plant Gene-Editing Regulation Roundup (July 2026)

A New Charge for Micromobility: CPSC Proposes Mandatory Battery Standards

Split Ninth Circuit Panel Shuts the Door on “First-to-Market” Claims Under the Lanham Act

The Journal of Robotics, Artificial Intelligence & Law, Volume 9, No. 3 | May–June 2026

Start-Up Corner: Venture Basics: Understanding Protective Provisions

In Depth: Consumer Finance Law

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Morrison Foerster Bolsters Complex Litigation Bench with Addition of Nationally Recognized Trial Team in Los Angeles

Morrison Foerster Shortlisted for Three ALB Hong Kong Law Awards 2026

Law.com

‘We Can’t Fight Technology’: A Litigator and a Dealmaker on the Brave New World of AI Music Creation

Chuck Cotter Named to ColoradoBiz’s Inaugural 500 Power List

MoFo Advises Grüns on Acquisition by Unilever

Tiffany Cheung Named to Daily Journal’s 2026 Leading Commercial Litigators List

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Purvi represents retail, e-commerce, and other consumer-oriented businesses in significant advertising, unfair competition, consumer fraud, and privacy matters. She has built a robust practice advising household names on various compliance issues and defending them in complex and class action litigation in federal and state courts across the country, winning motions to dismiss, defeating class certification, and securing summary disposition in several multimillion-dollar lawsuits. Purvi is a strategic and practical thinker who is in tune with her clients’ priorities, which leads to successful outcomes both inside and outside the courthouse.Practice Leader. Purvi has a defined niche that cuts across the firm’s Consumer Litigation, Class Actions, and Data, Cyber + Privacy Groups. Due to her vast experience handling class action litigation for clients across sectors, Purvi has notched significant victories for industry-leading companies, including securing summary judgment and defeating class certification in some of the most plaintiff-friendly jurisdictions nationwide.Purvi is also a recognized leader in defending lawsuits involving the collection, use, and disclosure of personally identifiable information (PII). Purvi’s extensive litigation experience uniquely positions her to counsel clients on compliance with established and emerging laws and regulations, including the potential privacy implications of business practices relating to the collection of PII.Purvi is also committed to the firm’s pro bono initiatives and has worked on a number of pro bono matters during her tenure at the firm. Most recently, Purvi worked on Cayla J. v. State of California, which secured a historic $2 billion settlement addressing pandemic-related learning loss for minority students in low-income areas. In addition, she represented an interfaith coalition of more than 50 religious organizations as amici in various cases challenging the 2017 “travel ban” Executive Orders. In 2014, Purvi successfully argued a Ninth Circuit appeal on behalf of a U.S. citizen who was wrongfully subjected to two years of pre-trial detention as a result of a detainer imposed by U.S. Immigration and Customs Enforcement (Mendia v. Garcia, 768 F.3d 1009 (9th Cir. 2014)).Firm Leader. For more than five years, Purvi served as the co-chair of the firm’s Diversity Strategy Committee. During her tenure, Purvi contributed significantly to the Committee’s success, including implementing a LGBTQ+ Gender Inclusive Policy and launching MoFo’s innovative Allies Network. She was the firm’s Leadership Council on Legal Diversity Fellow in 2014 and participates in the organization as an alumna. In addition, Purvi served as hiring partner for the Los Angeles office between 2015 and 2023.Community Leader. Purvi is also actively engaged in the community. In 2019, she was a founding board member of Legal Education Access Pipeline, a fellows program dedicated to increasing access to legal education for underrepresented populations. For many years, she served on a steering committee of judges, in-house and outside counsel, and educators, which launched and ran Just the Beginning – A Pipeline Organization’s Los Angeles-based Summer Legal Institute. She is a past co-president of the South Asian Bar Association of Southern California (SABA-SC), and in 2023, was honored with its Trailblazer award. She was selected for her “trailblazing efforts which have paved the way for a more inclusive and representative profession” and “her commitment to breaking barriers in the legal profession.” In 2019, Purvi was named SABA-SC’s Mentor of the Year.<h4>Representative Experience</h4><ul><li>False Advertising and Consumer Class Action Litigation. Defeated class certification for household-name companies in numerous matters involving consumer protection claims arising out of alleged misrepresentations and omissions as well as lawsuits brought under unfair competition, false advertising, and product liability laws. Also obtained dismissals at the pleadings stage in cases alleging unfair, unlawful, and fraudulent marketing and advertising practices.</li><li>Privacy Class Action Litigation. Defending numerous putative class actions and mass arbitrations asserting claims under the California Invasion of Privacy Act, Electronic Communications Privacy Act, the Illinois Biometric Information Privacy Act, and other privacy-related claims under state and federal law. Defended software development company in two putative class actions brought under state common law based on alleged violations of the federal Children’s Online Privacy Protection Act. Obtained dismissal of putative privacy class action against Southern California grocery store chain, which was affirmed on appeal.</li><li>Class Action Litigation Relating to Consumer PII. Represented national retailers in more than 30 California Song-Beverly Credit Card Act and Massachusetts’ Song-Beverly analog matters arising out of the alleged collection of PII, securing favorable settlements or walkaways for many following early negotiations with plaintiffs’ counsel. Trial attorney for national retailers in two Song-Beverly class actions. For Target, led pre-MDL team coordinating and managing responses to single-plaintiff and putative class action complaints filed in wake of data breach, and since then defended numerous companies in data breach class actions.</li></ul>

Purvi Patel

Partner

Erin Bosman is the global co-chair of Morrison Foerster’s Litigation Department. Erin is also the founder and former co-head of the Artificial Intelligence Group and former chair of the Complex Litigation + Advisement Practice Group. Clients value her business strategy, seeking her comprehensive counsel throughout the product life cycle, especially in high-stakes litigation and product recalls.Erin’s clients value her litigation acumen, retaining her as national coordinating and trial counsel in class action cases and multijurisdictional and multidistrict proceedings. She navigates complex business relationships and serves as a defense liaison counsel in cases where multiple defendants have conflicting defenses. A skilled negotiator, Erin has a long track record of securing dismissals and favorable settlements for her clients. When a trial is needed, her compelling courtroom skills have delivered successful jury verdicts and appellate victories.Outside the courtroom, Erin maintains a robust advisement practice, drawing on her litigation experience to counsel clients on product development, risk assessments, product labeling, and risk mitigation strategies to help them avoid and defeat product liability claims. When necessary, Erin advises clients on crisis management, guides them through product recalls, and represents them before the Consumer Product Safety Commission (CPSC).Erin is a problem-solver through and through. In that role, she advises clients on some of their most difficult product questions, with particular focus on emerging technologies in untested regulatory and litigation landscapes. She is a leader in the fields of wearables and digital health, medical devices and pharmaceuticals, and consumer products. Erin counsels clients that have innovative products in the technology and artificial intelligence sector. In addition to her knowledge and experience in the AI space, Erin has also advised clients working with autonomous vehicles, sensors, robotics, and IoT.Erin has received numerous accolades for her legal work, including by the Daily Journal, Chambers USA, and The Legal 500 US, where market commentators praised her as “an exceptional strategist with highly effective negotiation skills” who “has the respect and admiration of her team and her clients.” Erin is a three-time recipient of the Product Liability Lawyer of the Year award from Euromoney Women in Business Law Americas Awards, honoring high-achieving female lawyers and progressive law firms. In 2026, Erin was again recommended for Mass Tort Litigation/Class Actions – Defendants by Best Lawyers in America. The Legal 500 US continues to recognize Erin as a Leading Partner in Dispute Resolution: Product Liability, Mass Tort, and Class Action, in both the Consumer Products and Pharmaceuticals and Medical Devices categories. She was also named as a Top Healthcare Lawyer by the Daily Journal, honoring her as a leading California lawyer who specializes in healthcare litigation, transactions, and counseling. Erin was also shortlisted in the Financial Times’ North American Innovative Lawyers Report in the Most Innovative Legal Practitioner category for her expertise in solving clients’ problems.Erin is a member of the Product Liability Advisory Council (PLAC), a former member of the Law360 editorial board for Product Liability, and a former editor of and frequent contributor to MoFo’s Class Dismissed blog.

Erin Bosman

Co-Chair, Litigation Department

Retail Bankruptcy, Then and Now, with Lorenzo Marinuzzi

Chuck Cotter: Why Being Bad Early Doesn't Define Your Career

MTLs and Money Transmission Primer with Evan Minsberg

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Artificial Intelligence (AI)

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Data, Cyber + Privacy

Data, Cyber + Privacy Litigation

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How To Avoid Term Sheet Pitfalls With Habitat Partners And Morrison Foerster

界面新闻视频专访｜美富上海和香港管理合伙人孙川：中国企业出海机遇与挑战丨外资大咖谈㉕

Case Study: Fossil

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