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Unfair Advantage: Founder-Led Brands for Scale and Exit

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Founder-led branding has become a real growth lever for founders who want to build trust, credibility, and long-term momentum...

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Founder-led branding has become a real growth lever for founders who want to build trust, credibility, and long-term momentum with investors, partners, customers and potential acquirers.Yet many founders struggle with: • how to show up publicly without over-marketing • how to communicate their value clearly • how to turn visibility into real opportunities This practical program brings together experienced founders and investors who have used founder-led branding as a practical tool for growth, sharing real experiences, decisions, and lessons from the field.Panelists<ul><li>Chris Yeh - Founding Partner, Blitzscaling Ventures, Co-author of Blitzscaling </li><li>Romi Gubes -  CEO & Co-Founder, Sensi.ai</li><li>Adi Weitzhandler - Investor & Co-Founder, Valoo</li><li>Alon Matas - 5x Founder, founder of BetterHelp</li><li>Shiri Shenhav - Partner, Morrison & Foerster LLP</li><li>Lirone Glikman - Global Expert on personal branding, Author of The Super Connector’s Playbook</li></ul>Program overview:5:00-5:45 - Reception & Networking5:45-6:30 - Founder Led Branding in Practice (panel discussion)6:30-7:00 - Fireside chat7:00- 7:45 - After program happy hour Please Join us!*Seats are limited<hr>

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Shiri Shenhav is a partner in the Transactions Department and the Mergers + Acquisitions Group based in Palo Alto. Shiri maintains a corporate transactional practice focusing on mergers and acquisitions and equity investments in the technology industry for public and private companies.Shiri regularly assists strategic buyers and private equity funds and their portfolio companies in a variety of domestic and cross-border transactions, including deal structuring and mechanics, stock and asset purchases, mergers, divestitures, and spin-offs. Shiri also regularly represents companies with respect to their equity investments, joint ventures, and other strategic transactions, as well as general corporate counseling.As an accomplished attorney certified in California and in Israel, Shiri has extensive experience representing multinational corporations and funds in cross-border transactions involving Israeli aspects. Shiri also co-leads the firm’s AI M&A Initiative.Shiri is fluent in Hebrew.<h4 dir="ltr">Representative Experience</h4><ul dir="ltr"><li>SoftBank in connection with its acquisition of Berkshire Grey.</li><li>Vontier Corporation in its sale of Global Traffic Technologies to Miovision.</li><li>Walmart in its acquisitions of Art.com, Aspectiva, BareWeb, CareZone, Eloquii, MeMD, and Zeekit.</li><li>Zivelo in its acquisition by VeriFone.</li><li>Unity Technologies in its acquisition of RestAR.</li><li>Alpine Investors and its managed IT services and software platform Evergreen Services Group in connection with the acquisitions of Alliance Solutions Group, Global Wave Group, and Telco Experts.</li><li>Alpine Investors in its acquisition of Ethisphere. </li><li>Astroscale U.S., the U.S. unit of Astroscale Holdings, in its acquisition of certain the intellectual property and other assets and proposed hiring of certain members of the staff of Effective Space Solutions R&D. </li><li>Gryphon Investors and RegEd in the acquisition of ComplianceMAX and FIRE Continuing Education businesses from National Regulatory Services.</li><li>Mirantis in its acquisition of the Docker Enterprise platform business from Docker.</li><li>Rubicon Technology Partners in its strategic majority investment in the merger of EverTrue and ThankView.</li><li>Peer5 in its sale to Microsoft Corporation.</li><li dir="ltr">Protean Electric in its acquisition by National Electric Vehicle Sweden AB.</li></ul>

Unfair Advantage: Founder-Led Brands for Scale and Exit

27 Jan 2026 5:00 PM - 8:00 PM PST