Back of the Napkin Webinar Series

You are invited to join a four-part webinar series hosted by Hila Cohen, partner in MoFo’s Private Funds Group, designed for emerging managers navigating the early challenges of launching a debut fund. Raising a first fund can often feel opaque and overwhelming, and this series offers practical advice and candid insights into the realities of fund formation and fundraising.

Our first session, From Zero to Pitch – Finding Your First Believers, will focus on how to earn early conviction and build fundraising momentum, featuring Alexa Binns—angel investor, limited partner, and co-host of the Swimming with Allocators podcast. Together, we’ll explore actionable strategies for GPs looking to secure early investor support and create lasting momentum from the ground up, including:

• How to identify and approach your first believers
• Earning early conviction without a track record—what actually works
• Identifying your superpower and crafting a compelling narrative
• What makes allocators lean in (or tune out)
• Navigating rejection while maintaining fundraising momentum

Stay Connected for Upcoming Sessions

• Part 2: Deal Terms 101 – Structuring Your Fund
• Part 3: Power Players – Anchor Investors and GP Stakes
• Part 4: Building Your Machine – Team, Advisors, and Deal Flow

We look forward to having you join us!