Ask A Mentor: How Can New Partners Generate Business?
Christine Wong wrote a column for Law360 discussing how a newly elected partner can generate business and prioritize business development activities amid billable hour commitments.
“One important thing to remember is the amount of time you can dedicate to business development will be cyclical,” Christine said. “Regardless of where your billable hours stand, you should always have a plan and do it consistently, even if the time you devote to execution varies.”
She added: “Early on in your new role as partner, carve out some time to meet with your marketing team to create a strategic plan with actionable and measurable goals that you can check in on during regular meetings. With this plan, your marketing team can help you focus on the right set of activities to help you get where you’d like to go.”
“It’s important to remember that originating new business should stay top of mind, even when you’re in the middle of a big matter for a client. While business development can fall to the wayside, it’s important to plant seeds and create a runway for a new business pipeline before the existing matter concludes.”
Read the full article.