This is issue #6 of A MoFo Privacy Minute Q&A: China PIPL Edition, where we answer questions about China’s Personal Information Protection Law (PIPL) in sixty seconds or less.
Question: Is the use of cookie banners becoming a common practice to collect consent?
Answer: We do see increased usage in China of “cookie banners”—a term describing various types of banners or pop-ups notifying users and obtaining their consent for deployment of cookies—among Chinese subsidiaries of multinational groups, reflecting a wish to align GDPR and PIPL compliance practices. That said, the use of such banners is not yet common in China, nor is it expressly required under PIPL, at least not yet. As PIPL is, in many respects, modeled on European rules, it is possible that China could adopt a European-like cookie consent requirement in the future.