Ask a MoFo: Understanding the Basics of Venture Capital, Growth Equity, and Private Equity

Congratulations, you’ve done it. A technological breakthrough, a new means of leveraging AI for content creation, a new license approved, a new market unlocked—you and your company have finally reached that next inflection point. But how will you capitalize on this moment to take your company to the next level? These exciting milestones are commonly met with the stark reality of a new capital raise. It is important to choose the right investor for your company, at its particular stage, to help you scale up successfully. Which investor makes the most sense for your company’s unique position in terms of business model, life cycle stage, and risk profile? This article highlights a few significant distinctions among notable investor groups.

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