Occasional Activists and the Evolving Landscape of Shareholder Activism in 2025
Republished in the Harvard Law School Forum on Corporate Governance
Occasional Activists and the Evolving Landscape of Shareholder Activism in 2025
Republished in the Harvard Law School Forum on Corporate Governance
In our previous client alert, Occasional Activists: Shaping Corporate Governance in 2024, we discussed the trend through H1 2024 of increased “occasional activism”—shareholder activism by investors who are not dedicated activist funds and do not regularly use activist tactics, such as institutional investors and individuals, including company insiders, or other first-time activists. While 2024 proved to be a peak year for occasional activism and activist campaigns in general, the landscape of shareholder activism continues to evolve in 2025 despite a slight decline in overall activity.
Despite persistent macroeconomic and geopolitical uncertainty, global activism activity has remained robust in 2025. In 2024, there were 243 activist campaigns launched, marking the highest total since 2018’s record of 249 activist campaigns.[1] According to Barclays, there were 129 global campaigns in the first half of 2025, which is down from the record pace set in H1 2024 (147 campaigns), but still in line with the nine-year average (120 campaigns).[2] The number of board seats won by activists also increased, with 86 seats secured in H1 2025, a 16% year-over-year increase.[3] Most of these board seats continue to be won through settlements rather than proxy contests,[4] reflecting the continuing proclivities of both activists and boards toward negotiating outcomes that avoid the costs and uncertainties of a public fight.
So far in 2025, occasional activists have continued to shape outcomes, often through private negotiations and settlements. However, the number of occasional activist campaigns through 2024 and H1 2025 exhibited a similar decline relative to shareholder activism overall. 2024 marked a high point for “first-timers” as they launched 18% of all campaigns (vs. 13% in 2023),[5] and major activists made up only 17% of campaigns, the lowest share ever recorded.[6] While there have been only 19 first-time activists in H1 2025 as compared to 28 in H1 2024, this is still roughly in line with previous years after excluding 2024’s record year.[7] Whether the first-time activist activity will rebound throughout the rest of the year is something to watch for in the remainder of 2025 as we head toward the 2026 proxy season.
Included below are some examples of notable campaigns by occasional activists in 2025.
One of the most striking trends in the current environment is the acceleration of C-suite turnover following activist campaigns. The number of CEOs departing U.S. companies within 12 months of an activist campaign nearly tripled in 2024, and this trend has continued into 2025.[8] According to Diligent, boards are demonstrating less patience with underperformance, and activists are increasingly willing to call for a CEO change as a catalyst for near-term stock price improvement.[9]
The regulatory environment for activism has also grown more complex in 2025. In February, the SEC issued new guidance on Schedule 13D/13G filing triggers which may lead investors to reconsider their approaches to corporate engagement.[10] Some experts have suggested that institutional and other shareholders may reduce transparency with the company to avoid “active filer” status, which could create an unintended asymmetry if the investors feel they are able to have more candid and detailed discussions about their interests and voting intentions with activist funds, but not with companies, for fear of losing 13G eligibility.[11] This could potentially impact strategies of first-timer institutional investors in their campaigns, as they now need to carefully consider whether their communications with the company may be deemed to have the “purpose or effect of changing or influencing control” and result in their loss of 13G eligibility.
Meanwhile, the proxy advisory ecosystem has seen several changes in 2025. Proxy advisors have played a more assertive role, with ISS and Glass Lewis supporting 69% and 85% of dissident nominees in H1 2025, respectively—well above their 2024 rates.[12] Candidates backed by ISS and Glass Lewis won 56% and 50% of the time, respectively, in H1 2025 (as compared to 50% and 40%, respectively, in 2024).[13] The universal proxy card (UPC), now in its second full year of use, has not led to the surge in activist board wins that some predicted, although it may have encouraged more occasional activists. Instead, management slates have generally prevailed unless activists present a compelling case for change, and the importance of proxy advisor and index fund support has only grown. Nevertheless, occasional activists have proven themselves capable of gaining the support of ISS and Glass Lewis, and larger institutional holders, despite their inexperience and lack of a track record. The proxy advisory ecosystem could also change further as new state-level legislation—such as the new Texas law requiring proxy advisors to base recommendations solely on financial interests for Texas-based companies—threatens to add another layer of scrutiny, particularly regarding ESG and DEI factors. As of August 29, 2025, a Texas federal court preliminarily enjoined enforcement of the new law and set a trial date for early February 2026.[14]
As 2025 progresses, several questions loom large. Will occasional activists maintain their momentum in the face of continued economic and geopolitical uncertainty? How will regulatory changes and proxy advisor dynamics affect the balance of power and strategies of occasional activists in contested elections? Will the trend toward private negotiations and settlements continue to accelerate, or will we see a resurgence of public proxy fights if market conditions shift? And, perhaps most importantly, how will boards adapt to the continued presence of occasional activists? While the volume of public proxy fights and occasional activists overall has not increased dramatically, the sophistication and breadth of activist engagement (often behind the scenes) continue to shape corporate governance and strategic outcomes. Legal and business advisors should anticipate continued innovation in tactics, increased regulatory complexity, and a persistent focus on board and management accountability as the year unfolds.
[1] Barclays Shareholder Advisory Group, 2024 Review of Shareholder Activism.
[2] Barclays Shareholder Advisory Group, H1 2025 Review of Shareholder Activism.
[3] Id.
[4] Id.
[5] Id.
[6] Barclays Shareholder Advisory Group, 2024 Review of Shareholder Activism.
[7] Barclays Shareholder Advisory Group, H1 2025 Review of Shareholder Activism.
[8] Diligent Shareholder Activism Annual Review 2025.
[9] Id.
[10] Barclays Shareholder Advisory Group, Q1 2025 Review of Shareholder Activism.
[11] Shareholder Activism – 2024 Review and 2025 Outlook.
[12] Barclays Shareholder Advisory Group, H1 2025 Review of Shareholder Activism.
[13] Id.
[14] Institutional Shareholder Services Inc. v. Paxton and Glass, Lewis & Co., LLC v. Paxton.


