Patent Protection Is the Foundation of the Future for Cosmetics

In their Bloomberg Law article, Lisa Silverman, Shannon Reaney, and Marisa Sanders argue that amid “shifting tariff rates and ongoing legal uncertainty,” cosmetics companies should rely on patent protection to safeguard innovation and maintain competitiveness. They note that tariffs “ranging from 10% to 41%” and trade instability make long-term planning difficult, but patents can “protect a wide array of useful innovations” — from skincare formulations to AI-driven color-matching tools. The authors conclude that “being attuned to the patent landscape and having a patent strategy in place” is vital for companies to preserve market advantage during economic uncertainty. 

Read the full article.