Trademark Cases to Watch in 2026

Joyce Liou spoke with Law360 about the U.S. Supreme Court's potential review of Vetements Group AG v. Coke Morgan Stewart, a case challenging the doctrine of foreign equivalents in trademark law. Liou noted the subjectivity in how the USPTO applies this doctrine and suggested, "This type of situation is ripe for the Supreme Court to develop a burden-shifting standard." The article highlights several other significant trademark cases for 2026, including disputes over trademark strength, First Amendment protections for expressive works, procedural issues in Schedule A litigation, and the definition of trademark use in the context of university logos.

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