MoFo Advises Swap Commerce on its First Acquisition, AI Discovery Platform Vizby

Morrison Foerster (“MoFo”) has advised Swap Commerce, an agent-led e-commerce platform, on its first acquisition: Vizby, a Shopify-enabled AI platform that helps e-commerce brands track and understand consumer habits.

Vizby's technology powers Swap Discovery, a new AI visibility layer at the front of Swap Commerce’s platform. The combination brings Swap Commerce’s vision of end-to-end agentic commerce to life, covering the full shopper journey from AI discovery through checkout, fulfillment, and returns.

The acquisition was announced by Swap Commerce on October 1, 2026.

“Every brand we talk to has the same first question about agentic commerce: will AI recommend me?” said Sam Atkinson, Founder and CEO of Swap Commerce. “With Swap Discovery, we can help brands influence that first moment of discovery, then own the experience all the way through purchase and delivery. That gives brands one platform for the full journey, rather than stitching together a collection of point solutions.”

MoFo advised Swap Commerce throughout the transaction, with a deal team that included Private Equity partner Eleanor Shanks; Private Equity of counsel Gregor Gordon; and Corporate M&A associate Caitlin Cowan and Finance associate John Davitt.

The deal builds on MoFo’s track record advising high-growth technology companies on strategic M&A, particularly at the intersection of AI and e-commerce.