How To Avoid Term Sheet Pitfalls With Habitat Partners And Morrison Foerster

Chuck Cotter was a keynote speaker at BevNet Live Summer's June 2026 event in New York City. He explained how founders can navigate the fundraising process to position their beverage brands for sustainable growth without heavy dilution.

Discussion topics included:

• Finding interested investors is just part of the process for brand operators raising new capital.
• Early-stage entrepreneurs often find term sheets to be one of the more complicated parts of fundraising.

One of the key challenges facing founders in the consumer food and beverage space is “information asymmetry” that occurs where founders end up agreeing to terms that are not beneficial to the brand’s long term economic future.

“It’s hard to unwind,” Chuck said. “Now, a founder feels ethically committed to what they agreed to.”

Watch the video.