Joyce Liou

Partner | San Francisco | (415) 268-7546
(415) 268-7546

Joyce Liou co-leads the Trademark Group and is a partner in the firm’s Intellectual Property Group. She maintains a broad intellectual property practice that includes trademark, false advertising, unfair competition, and copyright litigation, as well as domestic and international trademark prosecution.

Joyce has litigated trademark, copyright, and design patent infringement cases, as well as proceedings before the Trademark Trial and Appeal Board. In addition to litigation, she advises clients on complex intellectual property issues such as counterfeit and gray market goods. Her clients come from a wide range of industries and fields, including wireless networking, consumer electronics, computer software, financial services, medical devices, pharmaceuticals, plants, and food products.

Joyce received her J.D. cum laude from the University of Michigan Law School in 2010. While attending law school, she externed for the Honorable William H. Alsup of the U.S. District Court for the Northern District of California. She received her B.A. in economics and political science with distinction from the University of California, Berkeley in 2007.

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  • (District of Delaware). Defended VMware in a jury trial concerning the use of the plaintiff’s asserted mark to describe VMware’s virtualization technology. The jury found that VMware was not liable for trademark infringement or deceptive trade practices.

  • (Northern District of California). Defended Dropbox in a trademark infringement action over its use of “Smart Sync” for software products. Won a motion for summary judgment finding no likelihood of confusion and dismissing the plaintiff’s claims.

  • (Southern District of Florida). Represented a contact lens manufacturer in trademark infringement action filed against companies selling counterfeit lenses. The case settled on favorable terms.

  • (Northern District of California). Defended Ubiquiti Networks in a Digital Millennium Copyright Act case involving electronic design automation software.

  • (Western District of Texas). Represented One World Foods in a trademark infringement case against Stubb’s Austin Restaurant regarding the unlicensed use of STUBB’S for restaurants and music venues. The case settled on favorable terms and resulted in a stipulated permanent injunction.

  • (District of Maryland). Represented McCormick in a trade dress infringement case against Badia Spices regarding its use of McCormick’s OLD BAY packaging design. The case settled on favorable terms.

  • (Northern District of California). Represented Novadaq in a trademark infringement case against Karl Storz regarding medical fluorescence imaging technology. The case settled on favorable terms.

  • (District of Connecticut). Represented MI Technologies in a counterfeiting and trademark infringement case against Electrified Discounters. Obtained a temporary restraining order and preliminary injunction stopping the sale and distribution of counterfeit OSRAM lamps. Reached a favorable settlement of all claims.

  • (Northern District of California). Represented IAC Search & Media in a trademark infringement suit involving mobile software applications. The case settled on favorable terms.

  • (Northern District of California). Represented Ubiquiti Networks in a counterfeiting and trademark, trade dress, and copyright infringement action involving counterfeit wireless networking devices. Obtained a worldwide temporary restraining order and preliminary injunction against defendants, who settled with stipulation to the entry of a permanent injunction. The case was recognized by the Daily Journal as a “Top Plaintiff Verdict by Impact” for 2013.

  • (Trademark Trial and Appeal Board). Represented ACI-NA and affiliated North American airports in opposition proceedings involving Anheuser-Busch’s applications to register airport code trademarks. Each proceeding settled in ACI-NA’s favor.

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