Breaking into the US Market: Timing, Strategy, and Key Steps for Global Founders

MoFo attorney Max Rich spoke on the panel "Breaking into the US Market: Timing, Strategy, and Key Steps for Global Founders" at the Global Entrepreneurship Conference (GEC) 2025 in Indianapolis, Indiana, on June 3, 2025.

The session, tailored for founders actively considering expansion in the U.S. market, offered a strategic framework on assessing market readiness, navigating operational and legal obstacles, and creating a go-to-market approach to succeed in the U.S.

Topics included:

• Timing indicators for U.S. market entry

• Legal setup and entity formation for U.S. operations

• Building U.S.-based teams and partnerships

• Cultural adaptation for sales and marketing

• Fundraising strategies and investor expectations in the U.S.