MoFo News Item

MoFo Advises LIVEKINDLY Collective on Acquisition of Iceland Foods’ No Meat

06 Jan 2021

Morrison & Foerster advised LIVEKINDLY Collective, a collection of heritage and start-up brands on track to become one of the world’s largest plant-based food companies, on its acquisition of No Meat, Iceland Foods’ vegan meat alternative company with products currently available in Iceland, Asda, and Ocado in the UK.

Under the leadership of global food industry executives, LIVEKINDLY Collective is working to make plant‑based food the new norm by building a robust ecosystem of founder-led, plant-based brands that include the Fry Family Food Co., LikeMeat, Oumph!, lifestyle digital media platform, LIVEKINDLY, and now No Meat.  

The transaction was announced on January 6, 2021.

Morrison & Foerster is widely recognized as one of the world’s leading law firms for food, agriculture, and agtech M&A transactions, including being “Top Ranked” by legal directory Chambers Global in the space.

The MoFo deal team was led by London Corporate partner Andrew Boyd with Corporate associate Jennifer Buckby, and London Technology Transactions partner Alistair Maughan with associate Rayhaan Vankalwala. The team also included San Francisco Corporate partner Alfredo Silva, London Tax partner Sophie Allen and associate Kirsten Banks; London Privacy/Employment partner Annabel Gillham, of counsel Oliver Spratt, and associate Alice Brunning; London Corporate associate William Akman and trainee solicitors Dan Alam and Stephanie Pong; and Brussels Antitrust of counsel Aniek Schadd.

Read more about the transaction in the company’s press release.



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