Brain-Tracking Devices Force States to Bolster Privacy Laws

This Bloomberg Government article discusses the increasing scrutiny of consumer gadgets that track brain activity, prompting state lawmakers to enhance privacy laws for neural data. States like Montana, Colorado, and California are advancing measures to give residents more control over their neural information, addressing privacy concerns related to non-invasive consumer neurotechnology. The article highlights the need for consistent regulations as companies navigate varying state requirements. MoFo's Linda K. Clark emphasized the importance of fundamental data protection practices, stating, “Regulators are certainly taking an interest in this, and companies and individuals should pay close attention.”

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