Kristina Ehle

Deutsche Version

Kristina Ehle is a partner of Morrison & Foerster (International) LLP, based in the Berlin office. Her practice focuses on advising German and international clients in the media (music, film, TV, publishing), information technology, e/m-commerce, consumer electronics and products as well as clean technology industries on commercial transactions, intellectual property issues (in particular copyright issues) as well as IT, Internet, consumer rights and commercial law matters.

Her clients range from early-stage start-ups to large corporations. Ms. Ehle regularly drafts and negotiates a wide variety of transactions for such clients, including software, website and app development and licensing agreements, digital content production, licensing and distribution agreements, online marketing/advertising agreements, supply, distribution and retailer agreements for goods and services, including advice on general terms and conditions (B2B and B2C). Clients appreciate her extensive experience in complex contract negotiations. In addition, she advises clients on setting up and structuring new business models and routinely provides intellectual property and commercial law advice in corporate transactions regarding the above-mentioned industries.

Ms. Ehle is ranked as one of Germany’s leading lawyers in Media: Entertainment by The Legal 500 Europe, Middle East, and Africa (2017).

Prior to joining Morrison & Foerster, Ms. Ehle worked as an in-house counsel at Bertelsmann Music Group, as head of the eBay Group's contract department in Germany and as a lawyer at the Berlin office of a large international law firm.

Representative Matters

• DEAG Deutsche Entertainment AG in relation to the set-up of the new ticketing platform MyTicket.de and on a media-for-equity deal with German media partners Axel Springer and ProSiebenSat.1 Media.
• Ongoing advice to a leading international marketing and technology agency on commercial transactions, online marketing and copyright matters.
• Ongoing advice to Mediakraft GmbH, Germany's largest YouTube channel network, on commercial and corporate transactions, as well as copyright and online marketing matters.
• Advice to Vita-Mix Corp., a U.S. manufacturer of high-end blenders, on its distribution roll-out in Germany, including the drafting of distribution, retailer, sales representative and testimonial agreements as well as on the set-up of a web shop.
• Advice to a manufacturer of a wireless e-mobility solution for cars and public transport vehicles on sales and development agreements.
• Legal counsel to an international online media company in the acquisition of an online video marketing company in Germany.
• Legal counsel in the acquisition and sale of German TV channels.