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“Seeing how much attention ad tech is getting from public opinion and advocacy groups, it’s unlikely regulators will become lenient on consent requirements,” Alex said. “At the same time, not all actors in the ecosystem always have direct access to the individual that each can obtain its own consent.”

2020: If One Thing’s Certain, It’s That Ad Tech Will Stay in the Regulatory Spotlight

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Alex van der Wolk spoke to <a target="_blank" href="https://adexchanger.com/privacy/2020-if-ones-things-certain-its-that-ad-tech-will-stay-in-the-regulatory-spotlight/">Ad Exchanger</a> about predictions for the digital advertising industry in 2020.“Seeing how much attention ad tech is getting from public opinion and advocacy groups, it’s unlikely regulators will become lenient on consent requirements,” Alex said. “At the same time, not all actors in the ecosystem always have direct access to the individual that each can obtain its own consent.”Alex added that “we are seeing regulators being open to dialogue with the market to identify how to best operationalize requirements,” and noted that “what is certain is that ad tech will remain a focus of regulatory attention in 2020.”

2020: If One Thing’s Certain, It’s That Ad Tech Will Stay in the Regulatory Spotlight