Jennifer Taylor spoke to World IP Review about the U.S. Supreme Court case U.S. Patent and Trademark Office v. Booking.com, which is expected to resolve whether a combination of otherwise unprotectable, generic terms like ‘Booking’ and ‘.com’ can be registered as a trademark.
“They clearly understood that by owning the .com top-level domain name Booking.com already has a significant advantage in the market, and seemed to struggle to understand why it needed to have a registration as well, particularly when it is already protected under the unfair competition laws,” Jennifer said.
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