Will California Lead the Movement to Regulate Data Brokers' Privacy Practices?

Kristen Mathews was quoted in a Legaltech News article discussing whether California's Delete Act, which brings additional information governance and transparency mandates for data brokers, might catch on in other states. California’s approach focuses on brokers’ privacy practices and how well they honor consumers’ deletion requests.

Kristen mentioned that this new mechanism will likely increase the number in deletion requests going forward, and will put pressure on some of the processes brokers had put in place to satisfy these requests. This is especially the case as the deletion requests will now shift from what has originally been a one-time process to an ongoing one under the Delete Act.

“This regulation says that, once [the data broker] receives a request, to delete the information, they have to make sure that if that same person’s data comes back into their databases again a week later or a month later, they have to continue to honor the deletion request,” Kristen said.

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