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A Strong Social Media Policy Can Protect Your Brand and Avoid Embarrassing Posts

TechRepublic

26 Jun 2020

Eric Akira Tate spoke to TechRepublic about how businesses should think about establishing or updating corporate social media policies to account for the changing standards, especially as the U.S. is in the midst of a civil rights movement.

“Reviewing social media policies so that there are no misunderstandings about what use of social media is acceptable or not for an employer is all the more appropriate to do now,” Eric said, adding that employers should have policies in place to prevent employees from inadvertently or purposefully interfering with the employer’s desired image.

“A policy puts employees on notice of what conduct or use of social media is allowed and not allowed within the parameters of their employment and work for the employer,” he said. “It allows employers to have more consistent enforcement in the event of improper behavior.”

Eric also recommended reviewing existing social media policies to cover the increase in remote work, “Being careful about taking selfies with computer screens or work papers in the background, for example, could inadvertently reveal confidential business information."

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